Ad Revenue Trends Toward Evidence-Based Marketing
Online ad revenue gained ground during 2008, according to an industry survey conducted by PricewaterhouseCoopers and sponsored by the Interactive Advertising Bureau (IAB). As expected, Search Engine...
View ArticleTop B2B Lead Generation Challenges and Solutions
Business-to-business marketing is fraught with challenges that are nonexistent in the traditional B2C space. Understanding those challenges and adequately preparing to deal with them from an...
View ArticleCracking the Lexicon of B2B Search Optimization
Unless your products have nearly universal name brand recognition in the business-to-business space (think Microsoft Office), chances are your search campaign will be infinitely more difficult to...
View ArticleFacebook Developers Go Legit in New App Directory
By now, social media users that once tweeted “Facebook or Twitter?” have come to realize that the two services couldn’t be more different. While Twitter is essentially a very powerful but extremely...
View ArticleThree Powerful Ways to Drive B2B Lead Conversions
White Papers Distributing 1000-10,000 word documents is definitely old school. But large-ticket B2B buyers, especially in the tech space, download them by the thousands each day. Just as every patient...
View ArticleInfographic: B2B Lead Nurturing Guide
Click to Enlarge Any good marketer wants to funnel their leads through the sales cycle as quickly as possible – the hard task is understanding the right amount of touches it takes. For a 60 day sales...
View ArticleHow Can I Track Whitepaper Downloads using Google Analytics?
Capturing visitor information and usage statistics for your website is a breeze when using Google Analytics (GA). A native feature of GA known as Event Tracking allows you to easily track downloads for...
View Article
More Pages to Explore .....